Our Philosophy
and Strategic Vision

Our Philosophy

There are clients all over the world looking for exceptional experiences, clients for whom the diversity of the terroirs is matched with the variety of flavours. Their requirement is aligned with our savoir-faire, the savoir-faire that we ensure is passed on from generation to generation. The time these clients spend savouring our spirits is a tribute to all those who have worked hard to craft them.

It is for these men and women that Rémy Cointreau, a family-owned French group, protects its terroirs, cultivates the exception of multi-century spirits and is committed to preserving their timelessness. The Group’s portfolio includes 12 unique brands, including Rémy Martin & Louis XIII cognacs and Cointreau liqueur.

Rémy Cointreau has only one ambition: to become the world leader in exceptional spirits, and relies on the commitment and creativity of its 1900 employees and its distribution subsidiaries located in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.

A portfolio of exceptional spirits

The Rémy Cointreau Group has a portfolio of 12 exceptional world-renowned brands: Rémy Martin and Louis XIII cognacs, Cointreau liqueur, Greek Metaxa spirit, Mount Gay rum, St-Rémy brandy, The Botanist gin, and single malt whiskies Bruichladdich, Port Charlotte, Octomore, Westland and Domaine des Hautes Glaces.

During the 2018/2019 financial year, the Group set a new record with net sales of €1,216.5 million (proforma*) and organic growth of 7.8% (with the Group Brands up by 9.8%).
The Group’s current operating profit totalled € 263.6 million and current operating margin increased to 21.7% (proforma*).

The House of Rémy Martin:
Rémy Martin
and Louis XIII.

70%

Net sales of
€851.9 million
(pre-IFRS)

The Liqueurs & Spirits division:
Cointreau, Metaxa, Mount Gay,
St-Rémy, The Botanist and single malt whiskies.

23%

Net sales of
€276.6 million
(pre-IFRS)

The Partner Brands divison:
Third-party brands distributed
by the Group.

7%

Net sales of
€87.9 million
(pre-IFRS)

Group’s strategic positioning and business ambition

Why focusing on the >USD50 segment, also called “exceptional spirits” ?

Rémy Cointreau has solid credentials in the exceptional spirits segment: exceptional spirits represent 54% of the Group’s sales, whereas they comprise just 9% of the global spirits market.

These exceptional spirits enjoy an attractive dynamic (+11% growth per year on average, compared with +5% for the spirits market as a whole over the last eight years), driven by a move towards the high-end of the market and an increasingly discerning clientele in terms of the quality, production, know-how and history of the spirits they consume.

A single ambition: to become the global leader in exceptional spirits

For the past four years, the Group has accelerated its strategy of moving upmarket so as to differentiate itself and emphasise its uniqueness: ultimately, the Group’s ambition is to become the world leader in exceptional spirits – which retail at more than $50.

In 2018/2019, the Group’s exceptional spirits represented 54% of the Group’s net sales (compared with 53% in 2017/2018 and 45% in 2014/2015).


The Group’s ambition is that our exceptional spirits increase gradually so that, in the medium term, they contribute between 60% and 65% of net sales.